IIT - Providing
Ingenious Business & Technology Solutions
By Amelia M.
ARCADIA, CA -
Vandana Gupta, Founder President of Ingenious Information Technology
(IIT) is sure of where she's headed. She launched IIT Inc. in 1996
with its principal office in Los Angeles. The Company has grown over
the years and now has about 40 employees.
"Since its inception, IIT has been proving business and technology
solutions to various vertical industries like financial, warehousing,
utilities communications. Along with specializing in
project work, we also provide
"We believe in
creating business partnerships with our clients which go way
beyond a handshake and are everlasting friendships."
resources to work on projects managed by the
of a growing company, Gupta has her hands full. Marketing strategies,
business development and management are all in a day's work for her.
"As I have a strong technical background, it's hard for me to stay out
of projects. So apart from all my other duties, I can't resist getting
involved in projects at a very high level," she says. This comes as no
surprise since Gupta earned a B.E. degree in Electronic &
Communication Engineering from Delhi College of Engineering and then
working for six years at CMC before coming to the US in 1992. After a
stint with a number of consulting companies here, she broke off on her
own. "My vision for IIT is to grow as much as we can but not
compromise on quality and services. We want to go slowly at the right
pace and above all, keep our customers satisfied," she explains.
about clients, she says "We recognize that different clients have
different needs and we are flexible and committed to meeting the
evolving challenge. We believe in creating business partnerships with
our clients. Our relationships go way beyond a handshake and are
We also have
partnerships with various national and international firms with
expertise in different technology areas.
us a competitive edge over other independent consulting firms, since
we can put together the best teams appropriate for the specific needs
of our clients.
We also have
off-site development facilities including off-shore relationships,
which help to give our clients cost benefit."
clients is Southern California Edison. Gupta recounts how IIT was
invited by Edison Enterprises to develop a custom package for a new
service they has started offering their clients. "Edison Enterprises
had tried for about three months to try to develop that package in
house but with no success.
included processing and paying utility bills for many superstores and
charging them only a fixed baseline amount per month.
already started providing the service and were expecting the first set
of bills to be processed by the system in the next three weeks, but
did not have a system to support that. We were invited to provide a
solution to their problem and we were able to bail them out. Now they
are one of our permanent clients."
comfortable being a woman in a largely male dominated industry.
"Fortunately, I have never experience and kind of gender
discrimination or felt disadvantaged. If you work hard and are
dedicated you will gain respect whether you're a man or woman," she
upbeat about the future. "IIT has already opened a branch in the Bay
Area and also plans to make its presence felt on the East Coast.
On the cards
is expansion of our off-shore operations as this will not only help
the Indian economy but will be cost effective to our clients. We also
plan on marketing the product we have developed - Ingenious Project
Manager - in a big way."
When Gupta is off work, you can catch
her watching one of the latest offerings from Bollywood or just
relaxing with her husband and son.
She has a
word of advice, born out of experience, for entrepreneurs. "Getting
your foot in the door is the most difficult task. Once this hurdle is
crossed, retain your clients by providing excellent customer service
and support to them."